Netflix’ Latest Marketing Mash-Up Pairs Stella Artois With ‘The Gentlemen’
Netflix has what looks to be a great show set to launch, but you can’t see the program on its flagship streaming service. The company plans to take over the history Marlborough Pub in London between September 3 and September 5, when it will outfit the place much like its comedic
This marketing move by Netflix is a clever play to generate buzz around its upcoming show, 'The Gentlemen'. By partnering with Stella Artois, a well-known and respected beer brand, Netflix is likely trying to appeal to a specific demographic that enjoys premium products and is familiar with the brand. The choice of the Marlborough Pub in London as the takeover location also makes sense, given the show's likely British roots and the pub's reputation as a popular spot.
The fact that Netflix is promoting a show that isn't even available on its own platform is an interesting strategy. It suggests that the company is trying to build hype and create a sense of FOMO (fear of missing out) around 'The Gentlemen'. By creating an immersive experience at the Marlborough Pub, complete with comedic elements, Netflix is hoping to generate word-of-mouth and encourage people to talk about the show on social media. This kind of experiential marketing can be a powerful way to build excitement and drive engagement.
What's worth watching next is how this marketing campaign translates into actual viewership numbers for 'The Gentlemen'. Will the buzz generated by this promotion lead to a surge in subscriptions or views for the show? Additionally, it's worth keeping an eye on how Netflix continues to experiment with experiential marketing and brand partnerships in the future. As the streaming landscape becomes increasingly competitive, Netflix will need to stay creative and find new ways to stand out and attract audiences.
Originally reported by variety.com. RaveNews adds analysis for culture, style & media readers.