‘The Chosen’ Star Jonathan Roumie to Voice Banijay Live’s ‘Luminiscence’ Experience at St. Patrick’s Cathedral
Banijay is expanding its “Luminiscence” immersive experience franchise in the U.S. with an installation at New York’s iconic St. Patrick’s Cathedral that opens Oct. 1. To take viewers through the experience as narrator, the Banijay Live unit behind the “Luminiscence” business has
The entertainment industry is abuzz with experiential activations, and Banijay's "Luminiscence" franchise is making waves with its latest installation at St. Patrick's Cathedral in New York. By partnering with Jonathan Roumie, star of the hit series "The Chosen," Banijay Live is bringing a unique and captivating experience to fans. This move not only expands the "Luminiscence" franchise but also taps into the growing demand for immersive experiences that combine art, technology, and storytelling.
The choice of St. Patrick's Cathedral as the venue is significant, as it is one of the most iconic landmarks in New York City, attracting millions of visitors each year. By hosting "Luminiscence" at this location, Banijay Live is likely to draw a large and diverse audience, including tourists, locals, and fans of Roumie and "The Chosen." The experience is set to open on October 1, which coincides with the festive season, making it a prime opportunity for Banijay Live to capitalize on the increased foot traffic and holiday cheer.
As the experiential entertainment industry continues to evolve, it's essential to watch how Banijay Live's "Luminiscence" franchise adapts to changing audience preferences and technological advancements. With the success of this installation, we can expect to see more expansions and collaborations in the future. Additionally, fans of "The Chosen" and Roumie will be eager to see how his involvement in "Luminiscence" might lead to future projects and crossovers between the two.
Originally reported by variety.com. RaveNews adds analysis for culture, style & media readers.